What do drag queens and South Korean men have in common? Well, beyond the obvious? Make-up, and lots and lots of it. In fact, according to the global market research firm, Euromonitor International, South Korean men consume nearly twenty one percent of global sales of skin care products. That makes it the largest market for men’s skin care in the world.
Even though there are less than twenty million men in South Korea, South Korean men spent $495.5 million on skin care last year, making it, hands down, the male makeup capital of the world! And, sales for 2012 are expected to reach $885 million. The ideal South Korean man use to be rough and tough, but things began changing in the