The Northern Star Magazine Online

Mind Blowing Stuff To Read
Menu
  • Home
  • Humor
  • WTF
  • Animals
  • Ron’s Rambles
  • Games/Sports
  • Will’s Thoughts
  • Beauty
  • Inspirational
  • Misc
  • Entertainment
  • Val’s Life Views
  • True or False
  • Lifestyles
  • Tech
  • Health
Home
Beauty/Fashion
South Korean Men Like Wearing Makeup

South Korean Men Like Wearing Makeup

Well, beyond the obvious? Make-up, and lots and lots of it. In fact, according to the global market research firm, Euromonitor International, South Korean men consume nearly twenty one percent of global sales of skin care products. That makes it the largest market for men’s skin care in the world.

Even though there are less than twenty million men in South Korea, South Korean men spent $495.5 million on skin care in 2011, making it, hands down, the male makeup capital of the world! The ideal South Korean man use to be rough and tough, but things began changing in the late 1990s, when South Korea relaxed its ban on Japanese goods. That exposed South Koreans to new, and different ideas on male beauty.

Korean Men Makeup

The change from a macho look, to makeup, seems to be due to increased competition for employment, concerns about career advancement and the search for love in a society where ‘appearance is power’. It really gained popularity in 2002, when a hero of South Korea’s World Cup soccer team, Ahn Jung-hwan, became a leading member of the so-called “flower men”, a group of very good-looking, smooth-skinned, sports stars and celebrities who’ve achieved great success selling male cosmetics. Men everywhere began wanting to look like them, and with the encouragement of women, a trend was born.

Now, over a decade later, advertising featuring handsome males plastered in make-up is an unavoidable part of the urban scenery. Many societies throughout history have used make-up to enhance male appearance, from the Pharaohs to Barack Obama. In fact, if you look closely at the male political leaders when they appear at public events in Canada today, you’ll see that the trend is even happening here.

Prev Article
Next Article

Related Articles

Doctor With Big Needle
At What Age Should Doctors Be Required To Retire? The …
Cathie

When Should Doctors Retire?

Starbucks Logos
The logo of one of the most popular brands of …
Cathie

The Origins of the Starbucks Goddess Logo

About The Author

Cathie

Stand Beside or Stand Aside T-Shirt

Dang Woman!

DANG WOMAN! a hilarious guide to unsuccessfully outwitting a woman :-)small dang woman ad Available in paperback and E-book

Check Out These Great Stories Too!

  • Jenna Talackova Gets Booted From Miss Universe CanadaJenna Talackova Gets Booted From Miss Universe Canada
  • Setting Technology Boundaries | By Ron MurdockSetting Technology Boundaries | By Ron Murdock
  • Do Ostriches Bury Their Heads?Do Ostriches Bury Their Heads?
  • Guns Don’t Kill People, Thoughts Do | Wills ThoughtsGuns Don’t Kill People, Thoughts Do | Wills Thoughts
  • A Chilling Way To Go | Promession Burial OptionA Chilling Way To Go | Promession Burial Option
  • Warning | Payback Happens | By Val EndersWarning | Payback Happens | By Val Enders
  • Sharing Our National Parks | By Betty MermelsteinSharing Our National Parks | By Betty Mermelstein
  • The Wisdom Of StonesThe Wisdom Of Stones
  • How To Give A Cat A PillHow To Give A Cat A Pill
  • Flying Today Is Safer Than It Used To BeFlying Today Is Safer Than It Used To Be

You Might Also Like

  • When Should Doctors Retire?
  • Huge Hole In Our Living Room Floor
  • Angels Are Among Us
  • Costco Prevents Gas Price Fixing In Prince George
  • Mental Wanderings And Random Thoughts Part 6

The Northern Star Magazine Online

Mind Blowing Stuff To Read
Copyright © 2025 The Northern Star Magazine Online
Terms and Conditions | Privacy Policy | Cookie Policy