The History Of Starbucks Goddess Logo
How much do you pay attention to the logos that represent your favorite brands? Have you ever stopped to think of their origin and meaning? The logo of one of the most popular brands of coffee known all over the world, is a crowned goddess-like figure who resembles a mermaid. Starbucks strangely calls her a Siren. Sirens often appeared in Greek mythology as a beautiful yet dangerous creatures who lured unsuspecting sailors to danger with her lovely music and voices. Portrayed as femme fatales, following the Sirens calls often ended in shipwrecks when vessels hit the rocky coast of their island.
Astarte Was A Goddess
To the average coffee drinker and person on the street, the relationship between Sirens and the Starbuck logo is relatively unknown. The logo also resembles a goddess from history named ‘Astarte’. From the Bronze Age through to Classical times, Astarte was a goddess worshipped throughout the Eastern Mediterranean. She was a deity linked to fertility, sexuality and war. Astarte is also known for being a ‘snake’ goddess who had her own adoring and loyal cult that worshipped her.
One of Astarte’s symbols was a star within a circle, which was used to symbolize the planet Venus. Interestingly, two stars are found within the green circle surrounding the logo character of the former Starbucks logo, which was used to separate ‘Starbucks’ and ‘Coffee.’ Artistic depictions of the goddess often show her naked, So, why was a figure with such a steamy background chosen to represent the popular coffee chain?
Twin Tailed Mermaid
The Starbucks logo also resembles yet another mysterious and volatile female, ‘Melusine’ (or Melusina). Known as the alchemical Siren, or twin-tailed mermaid, this ancient creature was at the center of various stories and legends, and had a connection to alchemy. Melusine dates back to medieval legends, and was portrayed as an attractive woman who was cursed with the misfortune of transforming into a serpent from the waist down whenever she bathed.
Legend has it that Raymond, the Duke of Aquitaine, found a maiden in the forest and begged her to become his bride. She agreed, but only after making him promise to never disturb her on a Saturday, the day that she bathed. However the Duke began to wonder about his young wife, and went against her wishes to sneak a peek. He saw her true appearance and was shocked. Seeing his reaction, and feeling betrayed, Melusine turned into a dragon and furiously departed. The duality of Melusine is meant to shed light on the medieval perceptions of sexuality. This symbolism of duality is also seen in alchemy. The Siren with the two tails is associated with enlightenment. The two tails in alchemy represent the unity of earth and water, or body and soul. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine.
The Largest Coffeehouse Company
The Starbucks Corporation is known as the largest coffeehouse company across the globe, with stores in more than 60 countries, including Japan, the United Kingdom, China, South Korea, Mexico, Thailand and the Philippines. That’s a lot of coffee drinkers ‘worshipping’ a brand of coffee that is represented by a potentially deadly, serpent-like goddess and no one seems to know why.
Original article by Sarah Wilson from Unexplainable.Net – Watching The World Change
Edited by The Northern Star
10 Popular Types Of Coffee Enjoyed Around The World:
1. Espresso: A concentrated coffee brewed by forcing a small amount of nearly boiling water through finely-ground coffee beans. It serves as the base for many other coffee drinks.
2.Cappuccino: Espresso topped with steamed milk and a layer of frothed milk, often dusted with cocoa or cinnamon.
3.Latte: Espresso mixed with a larger amount of steamed milk and typically topped with a small amount of frothed milk.
4. Americano: A diluted coffee made by adding hot water to espresso, creating a milder flavor similar to drip coffee.
5. Mocha: A combination of espresso, steamed milk, and chocolate, often served with whipped cream.
6. Caffè Macchiato: Espresso “stained” with a small amount of frothed milk, creating a bolder coffee flavor.
7. Cold Brew: Coffee brewed with cold water over an extended period, resulting in a smoother, less acidic taste, typically served cold over ice.
8. Turkish Coffee: A traditional method of preparing unfiltered coffee, finely ground beans are simmered with water and often sweetened with sugar or flavored with spices like cardamom.
9. French Press: Coarsely-ground coffee is steeped in hot water, and a metal or mesh plunger is used to separate the grounds from the liquid.
10. Ristretto: An even more concentrated form of espresso made with a shorter extraction time, resulting in a strong, intense coffee flavor.
These are just a few of the many coffee options available. The way people enjoy their coffee can vary widely based on regional preferences and personal taste. Whether you prefer a strong shot of espresso, or a creamy latte, there’s a coffee type to suit almost every palate.
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