The Northern Star Magazine Online

Mind Blowing Stuff To Read
Menu
  • Home
  • Humor
  • WTF
  • Animals
  • Ron’s Rambles
  • Games/Sports
  • Will’s Thoughts
  • Beauty
  • Inspirational
  • Misc
  • Entertainment
  • Val’s Life Views
  • True or False
  • Lifestyles
  • Tech
  • Health
Home
True or False Questions And Answers
Did Mars Refuse Use Of M And M’s In The Movie E.T.?

Did Mars Refuse Use Of M And M’s In The Movie E.T.?

Mars Had A Huge Corporate Brain Fart

e.t.

Mars Inc. was offered the chance for its flagship product M and M’s to be used in the 1982 film ‘E.T. the Extra-Terrestrial’, allowing the Hershey Foods Corporation’s Reese’s Pieces to become a huge international success. It all came to be when Amblin Productions approached Mars Inc. proposing a tie-in between Mars candies ‘M and M’s’ and their film, E.T. the Extra-Terrestrial. And due to a huge corporate brain fart, Mars said no.

Ugly Alien Adopted By A Lonely Kid

Maybe Mars didn’t want its name associated with extraterrestrials. Perhaps the film’s premise was just too otherworldly (ironic given the name ‘Mars”), or some unnamed executive decided that nobody would want to see a movie about an ugly alien adopted by a lonely kid. Whatever the reason, given the international success of E.T., it was an incredibly short-sighted and fiscally frivolous choice.

Mars Says No | Hershey Says Yes

Hershey’s “Yes!” quickly replaced Mars “No! and Hershey didn’t have to pay a penny to have Reese’s Pieces used in E.T. However, Hershey did agree to a tie-in between the two when the film was to be released, agreeing to promote E.T. with a million dollars worth of advertising and in return Hershey could use E.T. in all of its advertising at no charge.

Underdog In The Confection World

Up until the movie debuted, Reese’s Pieces had been a bit of an underdog in the confection world and was only faintly known by the candy-consuming public. But, within two weeks of the movie’s premiere a shy little alien lured from the bushes and into America’s hearts by a trail of sweetly coated peanut butter and chocolate candies, had caused Reese’s Pieces sales to go right through the roof. The rest of the story, as they say, is history.

Therefore, the answer to whether or not it’s true or false that Mars passed on the chance to have M and M’s used in ‘E.T. the movie Extra-Terrestrial’, is that it’s 100% true.

Prev Article
Next Article

Related Articles

From Testicles to Timbuktu – Notes from a Family Doctor by Geordie Fallis, MD
There are titles for books, and then there are titles. …
Cathie

From Testicles to Timbuktu: Notes from a Family Doctor

coyote
Canis latran predators, better known as coyotes, are appearing within …
Cathie

Carnivores Moving Into Cities

About The Author

Cathie

Stand Beside or Stand Aside T-Shirt

Dang Woman!

DANG WOMAN! a hilarious guide to unsuccessfully outwitting a woman :-)small dang woman ad Available in paperback and E-book

Check Out These Great Stories Too!

  • Digital Typewriter Connects The Past With FastDigital Typewriter Connects The Past With Fast
  • Cats Are The Best Teachers | Will’s ThoughtsCats Are The Best Teachers | Will’s Thoughts
  • Recycle Up To 85% Of Residential WaterRecycle Up To 85% Of Residential Water
  • Ideas From With or Without God Part 1Ideas From With or Without God Part 1
  • Have You Thanked Your Mother For All She Does?Have You Thanked Your Mother For All She Does?
  • Rescue Thyself – Change in Sub-Saharan Africa Must Come From WithinRescue Thyself – Change in Sub-Saharan Africa Must Come From Within
  • Will’s Thoughts | Things We Have Just In CaseWill’s Thoughts | Things We Have Just In Case
  • Nail Polish For Pampered PetsNail Polish For Pampered Pets
  • The Secret | A Critique By Ron MurdockThe Secret | A Critique By Ron Murdock
  • How Much Water Do The Oceans Hold?How Much Water Do The Oceans Hold?

You Might Also Like

  • Single Or Married – Both Are Good
  • Resurrecting The Jesus Movement | By Ron Murdock
  • Not Your Mothers Book On Sex
  • The Gnarboard – Retired Skateboarders Ride Again
  • 11 Signs Humans Are Extraterrestrial Aliens From Other Planets

The Northern Star Magazine Online

Mind Blowing Stuff To Read
Copyright © 2025 The Northern Star Magazine Online
Terms and Conditions | Privacy Policy | Cookie Policy